Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!
For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.
But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:
- •Best practices and strategies for Instagram, YouTube, and Facebook
- •Being found through SEO
- •Promoting yourself and your work
- •The role that testimonials and reviews play in your success
- •Creating long-term client relationships
- •Forming personal connections with clients with promo videos
- •Why you should feature your work in publications
- •Pricing your work and the gentle art of the up-sell
- •Understanding and conveying the crucial importance of selling prints
While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.
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Attention to all California residents, Proposition 65 or officially known as, the Safe Drinking Water and Toxic Enforcement Act of 1986, is a law that requires warnings be provided to California consumers when they might be exposed to chemicals identified by California as causing cancer or reproductive toxicity. The warnings are intended to help California consumers make informed decisions about their exposures to these chemicals from the products they use. The California Office of Environmental Health Hazard Assessment (OEHHA) administers the Proposition 65 program and publishes the listed chemicals, which includes more than 850 chemicals. August 2016, OEHHA adopted new regulations, to go into effect on August 30, 2018, which changes the information that is required in or on Proposition 65 warnings.
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